Museum of the City of New York:
This Is New York Exhibit
The Cuttlefish
Role: Interactive Programming / AV, Interactive System Design and Install
Partners: Studio Joseph, Dome Collective, RadicalMedia, South Side Design & Building
End Client: Museum of the City of New York
The Brief
Develop a highly interactive and engaging series of digital installations to help celebrate 100 years of film, photography, literature, Art, music and fashion in and about New York City. Each component of the exhibit should work in concert with each other to create an overall customer experience that enhances all of the media formats. Users should be able to move freely throughout and experience the exhibition either passively or actively without a decrease in user experience.
The Solution
In partnership with Exhibit Design firm, Studio Joseph and DOME COLLECTIVE and content producers, RadicalMedia, we helped to concept, build and install 5 key exhibit areas. Each area was designed to engage users by presenting a library of various media types in their absolute best light. The exhibit included an immersive theatre, an interactive lighting and music installation, projection mapping, an “Place and Learn” RFID-enabled room and a series of embedded displays throughout the exhibit to create a consistent and themed experience.
The Results
Extended Visitor demand for the exhibit led to scheduled show times for the immersive theater.
