MSG Sphere Las Vegas
Evan Schechtman
Role during production: SVP and Managing Director for Madison Square Garden Ventures, CTO Obscura Digital
End Client: Madison Square Garden.
All Rights reserved MSG Images referenced here taken from publicly available press photos already released to the public.
The Brief
Redefine “Communal Immersion and interaction” at an Arena scale. Create a multi-modal intelligent venue for the next generation of live entertainment.
The Approach
Applied best practices for the “Product” approach for building a one of a kind venue. This was blended with the best parts of a “Production” approach to yield a more cohesive plan for content and interaction development.
Evan was directly responsible for establishing various practice areas with a focus on display technologies, content and interactions.
The Result
Still under construction, this Venue stands to set the high watermark for communal immersion and next generation entertainment when it goes live in 2023.