Sprint Sound Sessions
Evan Schectman
CTO, Executive Producer, Technical Director for RadicalMedia
Performance and technology intertwine as Pharell performs with a chorus of 400 HTC phones providing the backing track and light show.
The Brief
Support HTC and Sprint in launching a music focused handset.
The Approach
We put on a concert with Pharrell Williams for live audience that will use 500 handsets as the backing band and light show for two hit singles. Our team created software from scratch to synchronize the phones as well as the lighting systems. Fake Nothing!
The Result
A live stunt that brought fan club members closer than ever to the stage and made them part of the experience. The event was a one of a kind experience for invited guests and looked fantastic online for the wide audience.