Brief

We partnered with Ellen Tracy to deliver a series of 360 videos to distribute via social and other owned channels. These videos featured influencers showcasing the latest in Ellen Tracy clothing while they describe their paths to success. 

What We Did: 

• Video Direction 

• Creative Direction 

• 360 Video Capture and Production 

• 360 Video Post-production 

The Approach

Ellen Tracy was looking for a way in which to execute a test and learn type program via social and decided upon utilizing key online influencers as well as notable New York City locations to set the stage for a 360 film shoot which would launch on Facebook.

The scenes and talent were planned in order to maximize the story being told in 360 and encourage users to explore the entire environment.

The Results

• 100X video views on social 

• 50X likes