American Express Pivot
Evan Schechtman
CTO, Executive Producer, Creative Director, Technical Director for RadicalMedia
Client: American Express / NBA AllStar Game
Production Company: RadicalMedia
Work Executed while employed at RadicalMedia
With a mix of documentary and interactive technology, we follow a trio of NBA stars and dive into their signature moves.
The Brief
Develop an interactive installation that gives fans unprecedented access to NBA players personality and process.
The Approach
Pivot explores both the unique challenges and journeys of players as well as their signature move, that when applied during games, was their “Pivot” moment that brought their game to the next level. We combine documentary style film making with a life sized interactive examination of their signature move. The installation was embodied by actual sized virtual players, with user controlled video perspective using a custom basketball - trackball style interface, with slow motion button and assisted listening devices for two.
